Demonstrators and product promoters demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Sell products being promoted and keep records of sales.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Suggest specific product purchases to meet customers' needs.
  • Research or investigate products to be presented to prepare for demonstrations.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Identify interested and qualified customers to provide them with additional information.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Transport, assemble, and disassemble materials used in presentations.
  • Practice demonstrations to ensure that they will run smoothly.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Instruct customers in alteration of products.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Prepare or alter presentation contents to target specific audiences.
  • Stock shelves with products.
  • Provide product information, using lectures, films, charts, or slide shows.
  • Train demonstrators to present a company's products or services.
  • Recommend product or service improvements to employers.
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
  • Write articles or pamphlets about products.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
Work Context
  • Contact With Others — 89% responded "Constant contact with others".
  • Spend Time Standing — 82% responded "Continually or almost continually".
  • Deal With External Customers — 67% responded "Extremely important".
  • Face-to-Face Discussions — 70% responded "Every day".
  • Indoors, Environmentally Controlled — 67% responded "Every day".
  • Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 69% responded "Continually or almost continually".
  • Freedom to Make Decisions — 51% responded "A lot of freedom".
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Work Activities
  • Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
  • Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
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Detailed Work Activities
  • Explain technical product or service information to customers.
  • Demonstrate products to consumers.
  • Distribute promotional literature or samples to customers.
  • Clean work areas.
  • Maintain records of sales or other business transactions.
  • Sell products or services.
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Knowledge

Customer and Personal Service
  • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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Skills

Active Listening
  • Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
  • Talking to others to convey information effectively.
Persuasion
  • Persuading others to change their minds or behavior.
Reading Comprehension
  • Understanding written sentences and paragraphs in work related documents.
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Abilities

Oral Comprehension
  • The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Clarity
  • The ability to speak clearly so others can understand you.
Oral Expression
  • The ability to communicate information and ideas in speaking so others will understand.
Speech Recognition
  • The ability to identify and understand the speech of another person.
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Personality

People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
  • Achievement/Effort
  • Persistence
  • Initiative
  • Leadership
  • Cooperation
  • Concern for Others
  • Social Orientation
  • Self Control
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Technology

You might use software like this on the job:

Operating system software
  • Microsoft Windows Hot Technology
Word processing software
  • Microsoft Word Hot Technology
  • Word processing software
Presentation software
  • Microsoft PowerPoint Hot Technology
  • Presentation software
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